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About Spoonflower

Spoonflower was founded in May 2008 by two Internet geeks, Gart Davis and Stephen Fraser, whose creative wives asked why there wasn’t anywhere to design custom fabric for their home decor. The first company of its kind, Spoonflower was launched in Durham, N.C., on that dream of empowering the individual to create on-demand, custom-designed textiles.

Today, the Spoonflower community has grown to over 3.5 million individuals who use their own designs and our Marketplace to make curtains, quilts, clothes, bags, furniture, dolls, pillows, framed artwork, costumes, banners and much, much more. Spoonflower’s digital print process uses eco-friendly, water-based pigment inks and dyes which produce very little waste. And with over 750,000 designs (plus more added every day), the Spoonflower Marketplace is the largest collection of independent designers in the world.

About Spoonflower's Digital Textile Printing

Digital textile printers are large-format inkjet printers specially modified to run fabric. Unlike conventional textile manufacturing, digital printing has the added advantages of showing greater design detail than screen printing, as well as allowing designers the ability to use as many colors as they like in their designs. All Spoonflower fabric gets printed in Durham, North Carolina or in Berlin, Germany by a merry band of fabric lovers.



Gart is past president of, the largest independent self-publishing platform on the Internet, which he launched with Red Hat co-founder Bob Young in 2002. Prior to Lulu, he co-founded Avista Solutions, the dominant mortgage technology SAAS provider to small and medium-sized banks and credit unions. Gart began his career as a technology consultant and trainer in the United States and Europe. His startups have been listed among the Fast 500 and North Carolina Companies to Watch, won a Web 2.0 award, received an NC Idea Grant and won the Facebook Big Break for Small Business. He is committed to entrepreneurship in North Carolina, and donates 10% of his time to the Triangle region’s CED venture mentoring service.



Allison, who joined the Spoonflower executive team in 2013, started her career as a buyer at Saks Fifth Avenue in New York City where she honed her style, love of color and product development chops. In 2002, after earning her MBA from Saint Louis University, she joined a small, growing retail manufacturing business, TRG Group. There, as vice president of marketing, Allison worked with brands including Swiss Army, Timberland, and Callaway Golf, Target, Lands’ End, and Sam’s Club. She has also served as an account director at national advertising firm, McKinney, where she managed the Sherwin-Williams, Nationwide, and Travelocity accounts. A native North Carolinian, Allison has a BA from the University of Pennsylvania and lives in Chapel Hill with her husband, Jeff, and three boys.